By: Ashley M Lands ✓
Ashley M. Lands is an entrepreneurial powerhouse, blending creativity, innovation, and business acumen into every venture she leads. As the co-founder of Provincial Leisure, Ashley helped transform a dynamic travel platform into a globally recognized brand with over 1 million monthly readers and a vibrant community of 55,000+ email subscribers. Her expertise in upscale travel, marketing, and design has positioned Provincial Leisure as the go-to resource for discerning travelers worldwide.
2014
Ashley’s entrepreneurial journey began when she co-launched Provincial Leisure Magazine in 2014 alongside her mother, Victoria Potter-Land. Together, they redefined how luxury travel is curated and shared, growing the platform into a trusted authority.
2020
Image by: Jim Raycroft | Ashley M Lands | Yacht Katherine
In 2020, as the world came to a hault… Ashley introduced The Mosaic Method, a groundbreaking marketing strategy that revolutionizes digital marketing for brands in hospitality, fashion, and lifestyle. Through her company, By: Ashley M Lands she continues to guide leading brands in crafting impactful campaigns that drive engagement and growth.
With a background as a Creative Director for top-tier hospitality brands like Hilton, Westin, and Diamond Rock Hospitality, Ashley mastered the art of blending visual storytelling with data-driven results. From photography and influencer partnerships to SEO and email marketing, her work has left an indelible mark on the hospitality industry.
2023
Today, Ashley lives just outside of Rome, Italy, where she’s redefining the real estate landscape alongside her business partner and best friend, Leah Wolf. Together, they renovate medieval properties, transforming them into coveted luxury rentals. Their shared vision has also extended to launching online courses and Airbnb properties, empowering others to succeed in the rental market.
Ashley’s story is more than a tale of business success—it’s a journey of resilience and transformation. After battling an undiagnosed illness for over six years, she found healing and clarity in Europe, inspiring her move abroad and decision to pursue a more fulfilling life. Her ability to thrive despite challenges resonates with others looking to redefine their own paths.
Through her personal brand, By: Ashley M Lands, Ashley continues to expand her influence, offering insight and inspiration to entrepreneurs, expats, and dreamers alike. Whether it’s through her marketing expertise, real estate ventures, or Provincial Leisure, Ashley’s work is a testament to her belief that bold risks and thoughtful strategies lead to extraordinary rewards.
Explore Ashley’s world at ashleymlands.com.
Our team of Photographers, Writers, and Influencers all work together to create stunning content and visibility for your brands.
We’ve worked with top names like Vogue, Galia Lahav, Marriott International, Agape Diamonds, Nordstrom, Guess Swimwear, Hilton, The Empire State Building, and more!
@ashleymlands
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