tiktok series for: How to triple your airbnb income

Link to our sales page on Teachable.com

Ashley's TikTok Series Outline: Creating the Course | Ashley’s primary goal (Backend): To teach women how we created this course step by step to generate more income, so they can do the same for themselves.

Video 1: Introduction to the Course Creation Journey

• Intro: "Hi everyone, I'm Ashley Lands. Together with Leah Wolf, we created a course that helps Airbnb hosts triple their income. In this series, I'll show you how we built our course from scratch so you can do it too!"

• Brief introduction of Ashley Lands and Leah Wolf

• Overview of the course's success

• Purpose of the video series: to guide viewers on creating their own online course

• Ending: "Curious about how this all turned into a successful course? Check out our Airbnb hosting course, link in bio!"

Video 2: Conceptualizing the Course

• Intro: "Let's dive into how we brainstormed and planned our course. The right concept is the foundation of any successful online course."

• Discuss brainstorming sessions and initial course ideas

• Importance of market research and identifying target audience needs

• Tools used for brainstorming: Trello, Miro, Notion

• Example of a brainstorming session and how they organized ideas

• Ending: "Want more details on how we turned these ideas into a profitable course? Visit our Airbnb hosting course, link in bio!"

Video 3: Choosing the Right Tools and Platforms

• Intro: "Today, I'll share the exact tools and platforms we used to create our course. These tools made our work easier and more efficient."

• Overview of course creation platforms: Teachable, Kajabi, Thinkific, Podia

• Reasons for choosing these specific tools

• Pros and cons of each platform

• Example of setting up a course on one of these platforms

• Ending: "Interested in trying these tools yourself? Learn more about our Airbnb hosting strategies in the course, link in bio!"

Video 4: Creating the Content

• Intro: "Creating compelling content is key. Let's talk about how we structured and scripted each lesson."

• Step-by-step process of scripting and outlining each lesson (Link the MetaCourse Site)

• Tools used for scripting: Google Docs, Evernote, Scrivener

• Tips for creating engaging and informative content

• Example of a lesson outline and script

• Ending: "Need a step-by-step guide on creating engaging content? Learn all our secrets in the Airbnb hosting course, link in bio!"

Video 5: Recording and Editing Videos

• Intro: "Now, let's get into recording and editing your videos. I'll show you how we set up our home studio and the tools we used."

• Setting up a home studio: equipment needed (cameras, microphones, lighting)

• Recording tips and best practices

• Editing tools: iMovie, Final Cut Pro, Adobe Premiere Pro, Camtasia

• Editing tips for a professional look

• Example of a before-and-after edit

• Ending: "Want to see how professional editing can transform your videos? Discover more in our Airbnb hosting course, link in bio!"

Video 6: Designing the Course Website

• Intro: "Your course website is your storefront. I'll guide you through creating a visually appealing and functional site."

• How to create a visually appealing and user-friendly course website

• Importance of branding and consistent design

• Tools and platforms used for website creation: WordPress, Squarespace, Wix, Leadpages

• Key elements every course website should have

• Example of a well-designed course website

• Ending: "Need inspiration for your course website? See detailed examples and more in our Airbnb hosting course, link in bio!"

Video 7: Marketing the Course

• Intro: "Marketing your course effectively can make all the difference. Here’s how we did it and the strategies that worked for us."

• Strategies for promoting the course online

• Using social media, email marketing, and collaborations

• Examples of successful marketing campaigns they ran

• Tools for managing marketing efforts: Hootsuite, Mailchimp, ConvertKit, Buffer

• Example of a marketing plan

• Ending: "Want to boost your course sales? Our marketing strategies are all in the Airbnb hosting course, link in bio!"

Video 8: Launching and Analyzing Results

• Intro: "Finally, let’s talk about launching your course and measuring its success. I'll share our launch strategy and how we analyzed our results."

• Overview of the course launch process

• Tips for a successful launch day

• Analyzing feedback and metrics: Google Analytics, Hotjar, Mixpanel, Kissmetrics

• Final thoughts and encouragement for viewers to start their own course creation journey

• Example of metrics and how to interpret them

• Ending: "Ready to launch your own course? Learn how we did it in our Airbnb hosting course, link in bio!"

leah

Leah's TikTok Series Outline: Course Content Breakdown | Goal: Discuss the actual topics of the course, explain and offer tidbits of each section so that it can attract potential hosts looking to improve their properties

Video 1: Introduction to the Course

• Intro: "Hi, I'm Leah Wolf. Ashley Lands and I created a course to help Airbnb hosts triple their income. In this series, I'll walk you through each lesson of our course so you can start applying these tips today!"

• Brief introduction of Leah Wolf and Ashley Lands

• Overview of the course’s goals

• Summary of what will be covered in the video series

• Ending: "Excited to learn more? Dive deeper with our complete course, available at the link in our bio!"

Video 2: Lesson 1 - Choosing the Right Location

• Intro: "The first step to a successful Airbnb is choosing the right location. Let’s talk about how to find that perfect spot."

• Importance of location in the success of an Airbnb

• Tips for researching and selecting the best locations

  • Use AirDNA to analyze local market data

  • Check Zillow for property values and trends

  • Explore local tourism websites for popular areas

• Real-life examples and case studies

• Personal anecdote about finding a great location for one of their properties

• Ending: "Want more in-depth tips on choosing the right location? Our full course has you covered. Link in bio!"

Video 3: Lesson 2 - Attracting the Right Customers

• Intro: "Next, attracting the right guests is crucial. Here are some strategies to ensure you get the best bookings."

• Identifying your target audience

• Marketing strategies to attract the ideal guests

  • Create a guest persona to understand who you are targeting

  • Use Facebook Ads to reach specific demographics

  • Leverage Instagram to showcase your property's unique features

• Tools for guest targeting and marketing: Facebook Ads Manager, Instagram Insights

• Example of a successful guest attraction campaign

• Ending: "Looking to attract more guests? Learn our top strategies in the course, link in bio!"

Video 4: Lesson 3 - Design & Style

• Intro: "A beautifully designed space can set your Airbnb apart. Let's dive into design tips and must-have items."

• Importance of design and style in creating an attractive Airbnb

• Tips on interior design and styling for rentals

  • Use Pinterest for inspiration and mood boards

  • Shop on Wayfair, IKEA, and local boutiques for affordable yet stylish items

  • Incorporate local elements to make the space unique

• Overview of their Airbnb or Rental Shopping Guide

• Essential items every property should have

• Example of a design transformation they did for one of their properties

• Ending: "Need more design tips? Our course includes a full shopping guide and more. Link in bio!"

Video 5: Lesson 4 - Hiring and Staffing

• Intro: "Good help is hard to find. Here’s what you need to know about hiring and managing your Airbnb staff."

• Key considerations before hiring staff for your Airbnb

  • Determine the roles you need: cleaners, maintenance, guest communication

  • Use platforms like Indeed and TaskRabbit to find local help

• Tips for finding and managing reliable staff

  • Conduct thorough interviews and background checks

  • Set clear expectations and provide training

• Importance of training and maintaining high standards

• Tools/Apps for staff management: Trello, Asana, Sling

• Example of how they manage their team

• Ending: "Struggling with staffing? Get our full guide on hiring and managing staff in the course. Link in bio!"

Video 6: Lesson 5 - Mastering Customer Service

• Intro: "Customer service can make or break your Airbnb. Let's explore how to provide an exceptional guest experience."

• Best practices for providing exceptional customer service

  • Respond promptly to inquiries and bookings

  • Personalize guest interactions with welcome messages and local tips

• Handling guest inquiries, complaints, and reviews

  • Use templates for common questions

  • Have a plan for addressing complaints quickly and effectively

• Creating a memorable guest experience

  • Provide local recommendations and personalized touches

• Tools for managing customer service: Zendesk, Front, AirGMS

• Example of a customer service success story

• Ending: "Want to wow your guests? Discover our top customer service tips in the course. Link in bio!"

Video 7: Lesson 6 - Upselling and Generating Passive Income

• Intro: "Maximize your earnings by upselling and creating passive income streams. Here’s how we do it."

• Strategies for upselling services and amenities

  • Offer additional services like guided tours, breakfast, or airport pickups

  • Partner with local businesses for exclusive guest discounts

• Ideas for generating additional income streams with your Airbnb

  • Sell local products or souvenirs

  • Offer long-term rentals or event hosting

• Real-life examples of successful upselling tactics

• Tools for managing upsells: HoneyBook, Upsell Plugin

• Example of an upselling strategy they implemented

• Ending: "Ready to boost your income? Learn our upselling techniques in the course. Link in bio!"

**Video 8: Final Thoughts and Success