What’s Next

Deliverables

Posting Instagram Reels once a day, 5 days a week
(These reels will also be posted to your linked accounts. For example, Twitter, Facebook, etc.)
Price: $400 monthly to be billed at the first of every month

INSPO ACCOUNTS

(The type of content we will be sharing)

Currently, we are pulling video content from all across Italy that has high likes, shares, and engagement. As part of our selection, we have chosen content from top locations in Italy that you also offer packages in, such as: Rome, Florence, Venice, Amalfi Coast, Tuscany, & Sicily.

• Each post will have a cta (call to action) after each caption, we have currently created this for your instagram account:

👇


Follow @italyvacationspecialists for daily Italy content 🇮🇹

Visit italyvacationspecialists.com for exclusive deals on hotels, excursions & unique experiences✨

(link in bio)

example posts

Month 2 and 3

• SEO & BIO: we will turn it into a business account (if it's not already). This will allow us to generate weekly analytics for the account and track process. After we have the business account live, we will optimize your Bio using SEO and keywords to help users find you when they are browsing Instagram or Facebook.
  
  

• Stories & Highlights: All posts are shared to your Instagram stories and the best posts are highlighted according to your location. Additional stories can be created by your team if they wish.

• Messages & DM's: we can help you create an 'automatic reply' that triggers anytime anyone sends you a DM. This automatic reply can include things like your companies phone number, email, website, whatsapp and more.
  Please let us know if you would like us to help you set this up.

• Additional Posting on your wall: Please let us know if members of your team will be posting additional content to your Instagram wall. We will work with you to ensure everything is cohesive!
  
  

• Why we primarily post reels instead of images: Images have a far less likelihood to go ‘viral’ at this time. Instagram also shows reels to far more people. Since it is our goal to grow your account and reach the most people, we are choosing at this time to prioritize reels.
  
  

• Payments & Billing: The payment schedule will be on the first of each month, or the 15th. You can pay by direct deposit (we can provide account info), by mail (we can provide address), Zelle or Venmo.
  Please let us know which payment method you will be usuing so we can notate this in our billing account.

• Cancellation: We require a 30 day notice if you wish to cancel or alter services.

IG logo

Having a logo specifically designed for Instagram can help HELP WITH TRAFFIC! Here are some mockups I created for you. If one of these looks good to you, please let me know WHICH NUMBER and WE will add it to your profile!

Frequently Asked Questions

Our goal is to build an Instagram audience that understands your business model and enjoys following you becuase the content you share ads value!

Q: Can you share the Instagram content you post for us on our Facebook page?

A: Absoultely, we can set up the content to automatically share to your Facebook, Twitter, and Tumblr accounts automatically.

Q: I hear people saying "Instagram is dead", is that true?

A: That could not be futher from the truth. Accounts ultilizing video content are growing faster than ever! Below are our personal gorwth stats from our own travel account @provincialleisure:

In order to achieve 'accelerated growth' for ourselves, we purchased a travel account with 32,000 followers in September 2022. In October 2022, we optimized our bio and posted viral reels twice a day, reaching 60,000 followers by the end of the month. Our following is 75K as of Thanksgiving 22' and we showcased to 2.4 million users on October 2022.

@provincialleisure

For IG accounts with less than 5,000 followers

Q: Do I need to hire more staff to handle a surge in business?

A: While anything is possible, this is not the norm at this stage. Essentially, we are building the foundation for a house rather than redecorating it. For accounts under 5,000 we will focus on generating consistent growth! In order to achieve this, we post consistently, choose videos in your niche that have already gone viral (which increases the likelihood it will go viral on your channel), and research and use hashtags in each video we publish.

Q: When do accounts start to go "viral"?

A: A single post or video can go viral at anytime. For accounts to go viral and experience large traffic surges (which is the goal), you need to have a combintion of a few things:

• Instagram will want to see that your videos are consistently forwarded to other Instagram users

• Instagram sees that the content you post consitently throughout the week without gaps in posting

• People interact with your content (comment & like)

• The content you are sharing matches the niche you have listed in your bio

Typically, each incriment of 10,000 you reach, instagram will push your content out to more users to see if they will interact with your content.

Q: What if we want/need our account to grow faster?

A: If you have a 'growth deadline' we can help you purchase an account in your niche. For instance, we would buy a travel account (if your niche was travel), change the name and profile to reflect your businesses information, and teach that current following about your brand while we continue to grow new followers and fans! Socialtradia.com is the webiste we typically use to help businesses choose & purchase a new page. This is the site we used to purchase our instagram for Provincial leisure.

(THE INFORMATION BELOW WAS SENT IN A PREVIOUS EMAIL, I HAVE LEFT IT HERE FOR REFERENCE & CLARITY)

Jessie & Adam,

It would be helpful if you could complete the form below, then we can schedule a time to discuss your requirements. I have looked at your channels and social platforms you currently have availabe! you have some great opportunites to create more interactive SEO marketing pieces on both instagram and youtube, as well as adding some video content to your website.

I’d like to specifally ask a couple of questions about these statements:

“Basically, our marketing efforts need to be coordinated with the activities that are the most lucrative and exciting for us to put together for travelers”

I can work with you all to figure out eaxctly what those specific tasks would be (At this time), then I can accurately provide you with some quotes and options moving forward! Most of my clients choose to proceed in one of two ways:

1. they provide us with a ‘blanket list marketing of needs’ as well as a monthly budget they have. we then offer a few different solutions of how we can try to fit those tasks into their budget.

2. I get an understaning of what each task would be (and the time to accomplish) and offer À la carte pricing options that you can select at the begning of each month (or quarter) what you’d like to acccomplish for that billing period.
Note: WE do require a $200 monthly minumum for this option, with a 30 day notice on cancellations.

”In addition to this, I think we have a about 8000 travel agency contacts in our constant contact account - that we use to email on a bi-weekly basis, however since we have been so busy this year, I’ve stopped that.”

If you are looking for approximately 26 scheduled emails a year, what do these emails (ideally) ential? Do you have templates of premade information for these marketing pieces or is each one completely individual?

I have attached a copy of a belmond marketing email (here), please let me know if this is similar to what you might be looking for?

Q: How many hours a week could you dedicate to us?

a: time is not an issue. Because I do have staff I can delegate to, you can utilize us as needed. I just need to make sure I am accurately understanding what needs to be accomplished and give you accurate quotes for the work that would need to be done each month.

Q: Any idea when you are coming to Italy?

A: I am currenlty working on acquiring my own airbnb property in italy so i can spend more time there! ideally I will sign on a place in january and stay for a month or more to get it ready.

Note: Offering internal marketing is only one side of our business. WE also create editorials & external marketing for hotels & properties. If we could somehow partner with you all to have hotels cover the costs of these advertising efforts and market your company at the same time, my business parter and I are happy to fly to italy anytime for these types of jobs, we do this globally (learn more here).

Q: What are your fees and / or salary expectations for a custom plan for us?

A: Once I am able to speak with you all on the phone and understand what services you would like at this time, I can provide you with quoting options. I always try to make sure I am offering at least 2 - 3 different ‘working scenarios’ you can choose from.

Questionare

These questions are based on this PDF that was previously submitted

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