While there are thousands of tips to success in the wide world of social media and digital business, I am going to share with you a couple of basics that not only have helped me, but my clients as well!
Pick a Niche
The ideal goal is to have a great platform of dedicated fans who are interested in your content. If you are an influencer, the next goal is to find brands that align with your values and love the way you create enough to actually pay you to post about them.
Find Sub-categories
One of the best ways to create a profitable onine business with your social media is to find sub-categories within your niche that interest you. Sub- Categories may look like this:
Niche: Travel
Sub-Categories: Airbnb Travel, Backpacking & Hiking, Van Life, Luxury Hotels, Bed & Breakfasts, etc.
Niche: Beauty
Sub-Categories: Clean beauty brands, women - owned beauty brands, hair products & hair care, homemade skincare, acne care, MD endorsed brands.
Choosing to focus your brand on something more specific will make you an ideal candidate for brand collabs.
What most new influencers do not realize is that the fast-track to success can be as simple as deciding what you are going to post about in a particular niche. Luxury shoe brands with handmade goods aren’t going to lean toward an influencer that post about hiking, Amazon favorites, hair products… and sometimes Luxe shoes. They are going to pick in influencer that posts about luxury products all the time, and have followers that follow them becuase they also love (and purchase) luxury goods!
provide value
Long gone are the days where you need to have 100,000 followers to get a brands attention. After 4+ years of data, the industry has a deeper understanding of what works, and what doesn’t when it comes to influencer marketing. Brands now more than ever are looking for smaller accounts who have an engaged following, amazing content with a unique style, and yes… a particular niche that fits their brand! I would encourage new and aspiring influencers to sit down and focus on incorporating these two strategies into your posting schedule, what you share on social media, and how you create your captions. While social media growth is rarely an “overnight success” situation, a great strategy will certainly help you on your journey to becoming financially independent, and landing the collab of your dreams!
If you want to “fast track” your social media sucess, please check out our Account Acquisiton page! We help influencers and Brands create a strategy for faster growth and profitability.